With the many useful integrations built by other tools we use, we have access to all useful information in one place and it's great at replacing tedious email threads.Ī couple years back, I discovered the Incoming Webhooks integration from my previous colleague Henri Syvänen at Avaus and it gave an amazing opportunity for sending relevant lead alerts to Slack channels where teams could monitor the most interesting touchpoints Marketo was processing. I think it's safe to say that the most of us have at least used Slack at one workplace if not on a daily basis. Slack is a powerful tool for communication and collaboration.
This post details some of the tactics I presented at the Marketing Nation Summit this year, the slides can be found here: Cut me some Slack! Leveraging The Slack API With Marketo Webhooks And Bots
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